HeyGen

A leading and low cost AI avatar video creator

Overview

Presenting video can be an expensive process. AI avatar generators like HeyGen can dramatically reduce costs for presented video production – because technically, you don’t need a presenter at all. 

HeyGen is a leading solution for AI avatar creation. Its advantages are twofold: it is very low cost, and you can create a realistic avatar within minutes. It also has an extensive library of pre-design avatars, and has excellent built in translation features.

Key features

  • Create a Personal AI Avatar in Minutes: HeyGen has the fastest avatar creation process on the market.
  • Studio Level Avatars: Advanced features allow high definition avatar creation.
  • Pre-Made Avatar Library: Choose from a selection of over 100 pre-designed avatars.
  • AI Voices: Leverage a varied library of voices in more than 40 languages.
  • Video Translation: Users can easily translate their content into multiple languages.
  • Templates and Customization: There a numerous background templates and customization options including Brand Hub, which enables brands to insert their own assets.

Pros

  • Low Cost: You can take generate a trial avatar for free, and a further three short videos a month without paying anything. The Creator Plan is only $24 a month.
  • Fast Generation: The avatar generation is very quick. It’s possible upload all training material in under five minutes and have your avatar ready.
  • Time Efficiency: If you need to present a lot of simple video then this can offer a faster solution than setting up and recording each time. Edit times are also significantly reduced.
  • Integrations with Other AI Tools: While you can use pre-made AI voices, or replicate your own in-app, better quality can be reached integrating with another tool like Eleven Labs, which Heygen enables easily.
  • Allows Portrait and Landscape Videos: Given most social media video is best on portrait mode, this feature is a huge time saver.
  • Looks Features: You can create 100 different ‘looks’ for your AI avatar, which means you can have multiple angles to vastly increase the realism.

Cons

  • Voice Cloning Isn’t a Strong Point: While it may be useful to have voice cloning in your avatar generator of choice, it’s recommended to use Eleven Labs for voice cloning.
  • Uncanniness: While AI avatars can look very realistic, there’s still issues of them looking slightly uncanny in their mannerisms. A majority of people are not yet comfortable using AI replicated versions of themselves as it stands.
  • Timeline Editor: Like many browser based video editors, this suffers from being much less flexible than a local application like Premiere Pro. It’s fine for generating the avatar with voice over, but more complex editing is difficult.
  • A Beginner’s Tool: While it is low cost for Creators, it’s more of a starter AI avatar generator than Synthesia, which is better for enterprise use.

Who is HeyGen for?

HeyGen is principally best for HR and learning teams. Avatar generation is very useful in training or education contexts, particularly if that content needs to be translated. Marketing professionals may also want to use avatars for simple thought leader video presentations, while there is a use for sales teams if they want to create numerous variants in sales message videos. As the capabilities advance, Content Creators may well use avatar led videos for efficiency. For more, read our articles Why would you need a digital avatar version of yourself?

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