Runway is an all in one AI powered video generating and editing tool from Stability AI, the creators of Stable Diffusion.
It has over 30 different generative AI tools included in a subscription, but at its heart there is a timeline based editing system that mirrors standard video software like Adobe Premiere. Included in the timeline editor are some very useful AI effects, such as AI green screen and motion tracking. These features essentially render the green screen obsolete because they are so accurate, while keying and rotoscoping in After Effects aren’t necessary. The user interface is a little confusing, and it’s a shame that a lot of Runway’s tools haven’t yet been well integrated into the video editor.
Runway also provides a popular generative video application, and it takes less than 30 seconds to create a 10 second clip. In our view, while this is one of the best generative video tools available, it is still somewhat experimental, with limited commercial use. However, it’s likely that it will become increasingly less error prone, meaning within 6-12 months anyone will be able to generate animations or film footage that would once only have been achievable in a Hollywood movie.
Open AI and Google released Sora and Veo 2 respectively in December 2024, so Runway’s position as video generator of choice for video creatives is definitely challenged. However, neither Sora or Veo 2 are available in Europe yet, while Runway is.
Runway is a very useful tool for filmmakers that want to generate video that would otherwise be difficult to capture. Video editors may also find some of its green screening and colorization tools, but there’s not much use if they are already proficient with After Effects.
The Stable Diffusion integration (for only a little more than Midjourney) makes it a possible choice graphic designers and digital artists who want to explore new possibilities in image and animation creation. Additionally, audio producers can benefit from some of its tools, although there are more specific options for this role available.
Absolutely Agentic is powered by ABC Media, based in the UK.
Company number 15874546.
