Submagic

Submagic allows faster editing of viral short form videos for social media
Submagic Subtitling AI logo

Overview

Originally a subtitling and captioning app, Submagic now has a range of features that it claims enable users to ‘create viral shorts in seconds with AI.’ 

The tool is in browser, and focuses on vertical video (1080×1920). While AI powered subtitling is it’s main strength (hence the name), it also has nine other features listed on its website. It’s great for starter creators who want a simple AI captioning tool.

Key features

  • Automatic Caption Generation: Submagic quickly produces accurate captions, freeing creators from the time-consuming task of manual transcription.
  • Keyword Highlighting: The tool intelligently emphasizes important keywords within captions, making content more engaging and easier to follow.
  • Images and B-Roll: Add image and video over edits.
  • Auto-Zoom: Edits can automatically zoom into footage for extra emphasis.
  • Transitions: The built in custom transition feature can jazz up existing edits

Pros

  • Time Efficiency: By automating caption creation, Submagic reduces the time needed for vertical video post-production.
  • Enhanced Engagement: The tool’s smart features foster better viewer interaction through visually appealing and meaningful captions.
  • Accessibility Improvement: Accurate captions cater to a wider audience, including those with hearing impairments, thereby enriching the viewing experience.
  • Template Selection: Users can choose from a variety of trendy designs, ensuring their captions are visually appealing and consistent with their brand.
  • Auto Emojis: The inclusion of relevant emojis enhances captions, making them more relatable and expressive.

Cons

  • Limited Customization: While the tool offers various templates, advanced users may find the customization options inadequate for specific branding needs.
  • Transcription Accuracy: It takes about 15 minutes per video to clean up and set everything up correctly. It’s less accurate than Firecut for transcribing captions but does a good job.
  • In Browser Editor: Because the editor is hosted on a website, you’ll need to upload a video file into it, add features like captions, then process and download. This is not a very efficient system for advanced users.
  • Secondary Features: Beyond the captions, Submagic offers nine other features, but video editors may well have added most of this stylistic editing into a video already.

Who is Submagic for?

Because a lot of effects are overlaid on an existing video file, this tool is best for starter Content Creators and Social Media Managers with responsibility for vertical video.

Visit Submagic Website
Picture of James Carson

James Carson

I've been working with generative AI tools for the last 3 years, with a particular focus on how they can enhance content and media production workflows.

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Absolutely Agentic is powered by ABC Media, based in the UK.

Company number 15874546.

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