Welcome to the introduction for ‘Learn AI the Right Way’ - Absolutely Agentic’s AI creator course. In this post we’ll just be running through what this course is about so you can see if it’s for you. The first four posts of this course are free.
There are a lot of AI courses out there. My frustration with the ones targeted at Creators is many seem to focus on how to turn yourself into a superhero or dragon using generative AI video.
This is all very interesting, but I don’t really know what business or career problem it solves. Using the latest Kling video model to set your arm on fire is fun, but doesn’t really help you in your career. It all feels a bit gimmicky.
As I will outline in the next lesson, creating content will be integral to standing out in the new AI based economy. If it’s easier than ever to make things at low cost, which is happening right now and will continue, then what value does a human worker represent? This can be a scary question to ponder, but in my view, we’ll all need a great network or audience, strong credibility and the ability to manage AI.
A major part of that will be in the ability to create great human led content based on experiential insight - as opposed to the increasing amount of AI curated information.
Human led content, with AI assistance
I said human led content - not AI content. Because that’s what using AI the right way aims to do: considering generative AI as part of a process, not the whole process. I want to cover off how to use it intelligently, so that human led content creation processes are strengthened. Basically, you can create more quality stuff, which people will engage with.
Not every single part of this course is directly about using AI - some tutorials might only make a passing reference. You don’t need AI to get a good studio or lighting setup, or to understand scripting structure.
But for the most part, AI has become integral to our content creation processes, so that’s what I want to share. We test out and use all sorts of tools, automations and AI agents to help us along the way. It’s a very iterative process, and we want to bring our subscribers along on the journey.
Who am I and what are my credentials?
So a bit about who I am. I’m James and I’ve spent two decades working in the UK media and now run Absolutely Agentic. We run a YouTube channel, a newsletter, this course and consult with the UK’s biggest media companies on AI transformation.
Before I started Agentic in 2024 I led one of the UK’s most successful creator businesses - History Hit. I managed a team of 50 that produced history documentaries for TV and subscription video on demand, YouTube videos, and 15 podcast episodes a week across 7 shows. I’ve worked in pretty much every medium - books, magazines, websites, games, podcasts, social media and video.
Who is this course for?
It’s a course for ‘creators’ - which is really a very broad term for people who create content to share online. It should be relevant for a range of professions like video or audio producers, writers, marketers, or founders who want to stand out. Through following the tutorials in this course, you’ll learn all sorts of AI tools, automations and processes to help with that.
What platforms will it cover?
Given how good Large Language Models have got at writing text, it needs to focus on multimedia production - and video is the key medium. Producing video really covers off a lot of bases - setup and equipment, research and writing, production, editing, audio and distribution.
I’ll talk about platform selection in a later lesson, but major social networks have made video front and centre of their offering, and at the centre of that ecosystem is YouTube.
What will the course cover?
In the first few lessons of this course we’ll be focusing on concepts like the Creator Economy and platform selection, the best tools we use regularly and physically setting up. We’ll also zone into what using AI the right way really means, and spend some time thinking about AI agents, automations and skills.
After that, there will be lessons across what I see as 6 core parts of the content production process. Research and Writing, Production, Asset Creation, Editing, Sound and Distribution. We’ll continue adding and updating tutorials so there’s always something new to learn - because AI development is not going to slow down.
