In June I ran a seminar with Agency Hackers called How Can You Use AI Effectively for B2B Marketing? It went down pretty well, so I thought I’d make a YouTube video about it.
Many people when they start a business struggle with sales. But often the mistake is to focus too much on cold outreach and not building authority. That’s what this process aims to do. The steps from the video are below.
Step 1: Build daily consistency on LinkedIn
Authority only compounds if you show up consistently. I post daily, including weekends, and it has built familiarity, credibility, and a clear value proposition.
LinkedIn basics to remember:
Hooks matter – Open with curiosity or a strong claim.
Use “I” – Share lived experience, not generic updates.
Format for mobile – Keep paragraphs short and readable.
Mix media – Use images or video, but avoid over-relying on selfies.
Encourage conversation – Comments amplify reach far more than likes.
If daily posting feels overwhelming, tools like SayWhat or custom GPTs trained on your own content can generate prompts, drafts, or angles in your voice. They won’t replace your thinking, but they reduce friction.
Step 2: Create “Big Content” that builds authority
Short posts on LinkedIn keep you visible, but the real traction comes from “big content”—assets that demonstrate thought leadership at scale. Examples include:
White papers: 2,000+ words of original research or analysis. Evergreen when updated periodically.
Podcasts: Casual interviews double as networking opportunities and long-form content.
Video: Highly effective for reach, though costly to produce consistently.
The key is recyclability. A single white paper can be clipped into LinkedIn posts, turned into a newsletter, repurposed into video, and circulated multiple times. AI tools such as ChatGPT or Google Gemini’s Deep Research can accelerate preparation by compiling sources and structuring drafts, but human judgment is vital to ensure credibility.
Step 3: Experiment with video and avatars
Video multiplies engagement, but many founders lack time, setup, or confidence in front of the camera. AI avatars are a practical solution (and I made another video on this last week)
I’ve tested avatar-led content and even sales messages, and the response rates were significantly higher than plain text. Tools like Heygen can turn written posts into realistic video, expanding distribution without constant filming.
Step 4: Use lead magnets to capture attention
Your “big content” is also a lead magnet. A proven LinkedIn tactic is to offer a preview PDF of your white paper and ask readers to comment a keyword for access. While it may feel gimmicky, the results are undeniable: I’ve gained over 1,000 connection requests from a single post.
Recycling matters too. Share the same asset again after a month with a new hook or visual. Most of your audience won’t have seen it the first time, and varied presentations keep it fresh.
Step 5: Convert connections into newsletter subscribers
LinkedIn reach is unpredictable, but email gives you reliable access. Each time you distribute a lead magnet, include a subtle upsell to your newsletter. Around 10% of engaged readers will subscribe, giving you a growing permission-based list.
Newsletters don’t need to be a heavy lift. You can repurpose big content, automate topic curation with AI agents, or feed your blog RSS into no-code tools. My process is simple: drop a white paper or video script into ChatGPT, ask for a 700-word email summary, then polish lightly. That’s exactly what I’ve done here.
Step 6: Score leads with automation
Not every connection is worth pursuing. Instead of manually sorting, combine LinkedIn connection exports with Sales Navigator lists and run automated lead scoring. AI agents can filter thousands of rows in hours, ranking prospects against your criteria and saving days of manual work.
A simple Make AI workflow can save you tons of time.
Step 7: Automate outreach and manage follow-up
Once leads are scored, outreach begins. PhantomBuster can send 20 LinkedIn messages per day from your scored list. Two approaches work well:
Soft open: Share useful content and ask a question to spark conversation.
Direct ask: Be upfront about your offer and suggest a meeting.
The bottleneck is LinkedIn’s inbox. Tools like Kondo let you label, filter, and reply efficiently, preventing chaos when responses scale.
The tool stack
Across this system, I use a handful of key tools:
ChatGPT / Gemini / Claude for research, drafting, and summarisation
SayWhat or CustomGPTs for LinkedIn inspiration
Whisper for transcription
Heygen for avatar video
PhantomBuster for automated outreach
Kondo for inbox management
Together, these cost around $300 per month. For most consultancies, that is less than the value of one qualified lead.
Sorry I’m late again. Was struck down with some sort of cold thing but am now on the mend.
